Yacht Marketing News

Big impact in a compact format: Accordion-fold brochures

Accordion-fold brochures are both cost effective and high impact. The format provides the opportunity to have a multi-page brochure on just one sheet of paper. This cuts down on assembly and bindery costs. Laser Advertising's current marine marketing self-promo piece is just 5" x 7" when folded: easy to carry, easy to distribute and easy to store. This compact size expands to a full 30" width -- plenty of room to tell a very big story. The end result is a 12-page brochure that fits into a pocket; but has enough panels to describe the full range of advertising and marketing services that Laser Advertising offers to the marine community: yacht photography, aerial photography, video production, print media, yacht brochures, sales brochures, and website design. The format is reader-friendly, breaking down the content into manageable topics and easy to scan.

Attention-getting brochures - cover design for the "wow factor"

Achieving the "wow factor" means capturing the reader's interest the minute they receive your brochure. A cover design can make the difference between a recipient opening your brochure or ignoring it altogether. A brohcure  cover falls into the category of "you only get one chance to make a first impression."   When you're working on an effective brochure design, pay attention that the quality, texture, and weight of the cover stock is one of the first things that a reader notices. Here's a recent case study from Laser Advertising.

Specialty papers add shine to holiday cards and invitations

As the holidays near, experimenting with specialty papers is a great way to become familiar with the fabulous range of possibilities out there. This month we met with two of our paper gurus, Betty Taylor from Mac Papers and Marnie McGlathery from Neenah Papers who updated our treasure chest of samples with beautiful metallics, rich colors, and subtle textures.

We have already began to use these, and our newest brochure, currently on press, will showcase a very special cover in a heavy metallic stock along with two metallic inks, embossing and foil stamping. These special effects and materials can be fun to try on holiday projects like custom cards and greetings, and may be the inspiration for other unique promotions throughout the year such as special invitations.

The two invitations shown here were created by Laser Advertising for special events hosted by The Sacks Group Yachting Professionals and Yacht Blue. Each invitation sets the tone for upscale celebrations, showing that both of these companies know that first impressions count.

Post by Natalia Rodriguez

Curious Paper: Capturing Attention

Quality paper is critical to the success of any print project. A new collection –  aptly named Curious – adds unique dimensions of color, transparency and texture to business cards, invitations, brochures and holiday cards.