Accordion-fold brochures are both cost effective and high impact. The format provides the opportunity to have a multi-page brochure on just one sheet of paper. This cuts down on assembly and bindery costs. Laser Advertising's current marine marketing self-promo piece is just 5" x 7" when folded: easy to carry, easy to distribute and easy to store. This compact size expands to a full 30" width -- plenty of room to tell a very big story. The end result is a 12-page brochure that fits into a pocket; but has enough panels to describe the full range of advertising and marketing services that Laser Advertising offers to the marine community: yacht photography, aerial photography, video production, print media, yacht brochures, sales brochures, and website design. The format is reader-friendly, breaking down the content into manageable topics and easy to scan.