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Laser Advertising is proud to be featured on the recently
published book "The Brains Behind Great Ad Campaigns". Subtitled "Creative
Collaboration between Copywriters and Art Directors" this 240-page book by Margo Berman and Robyn
Blakeman is a concise examination of the creative process.
The book explores how effective
advertising campaigns are created by bringing together the creative and
business aspects of every strategy. Throughout each chapter, real-life examples demonstrate useful insight on how the brightest minds in the industry arrive
at successful advertising solutions. Two Laser Advertising campaigns were selected as case-studies.
The Churchill Yacht Partners Rikki Davis ad campaign "Destination
Luxury" is showcased in the chapter titled "The Brains Behind the
Campaign". The Outer Reef Yachts "Go Beyond The Reef" ad appears in the chapter "Brainstorming".
Related links:
Outer Reef 63 video by Laser Advertising
The ever-popular STIDD brand of ergonomic marine seating debuted their new Fusion line of upholstery at the 2009 Fort Lauderdale International Boat Show. The Stidd booth is eye-catching with a spectrum of colorful chairs on display. Fusion has a contemporary matte surface and color choices that will satisfy a wide range of design choices. Fusion is comes in 16 colors plus six neutral tones and is available for all STIDD models. According to the manufacturer, Fusion is earth-friendly, PVC-free, and contains an antimicrobial component to meet the demands of today's boater.
Our clients have long considered the inclusion of STIDD helm chairs an asset to their vessels. At the high end of the luxury yacht market, most owners choose premium leather or C.O.M. (customer's own material) with upholstery selection by the yacht's interior designer.
STIDD Sales Manager Fred Miner is on hand Yacht and Builders Tent in booths 686-688 to answer questions during the boat show.
