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Laser Advertising is proud to be featured on the recently
published book "The Brains Behind Great Ad Campaigns". Subtitled "Creative
Collaboration between Copywriters and Art Directors" this 240-page book by Margo Berman and Robyn
Blakeman is a concise examination of the creative process.
The book explores how effective
advertising campaigns are created by bringing together the creative and
business aspects of every strategy. Throughout each chapter, real-life examples demonstrate useful insight on how the brightest minds in the industry arrive
at successful advertising solutions. Two Laser Advertising campaigns were selected as case-studies.
The Churchill Yacht Partners Rikki Davis ad campaign "Destination
Luxury" is showcased in the chapter titled "The Brains Behind the
Campaign". The Outer Reef Yachts "Go Beyond The Reef" ad appears in the chapter "Brainstorming".
Related links:
Outer Reef 63 video by Laser Advertising
With the Fort Lauderdale International Boat Show looming on the horizon October 29 through November 2, 2009 Laser Advertising is wrapping up the final footage for Atlantic Marine's high-definition promotional video. The completed video will be on display at the Atlantic Marine display in the Yacht and Builder's Tent, booths 719-720. The new video will showcase the megayacht services provided by Atlantic Marine. Located in Jacksonville, Florida Atlantic Marine provides maintenance, repair, overhaul and conversion for megayachts.
We flew to Staniel Cay in April to shoot photos and high-definition video for a current client project. The flight on board the Watermakers Air Cessna Caravan was smooth and quiet. We toured Staniel Cay by golf cart and took an Intrepid ride in the waters surrounding the island. We fed the pigs at Major Cay, fed the sharks at Compass Cay, and fed ourselves at the Staniel Cay Yacht Club. Shown here are a few video clips and photos. Once the projects are complete, we'll post them on this blog.
Laser Advertising specializes in serving clients that are on or near the water including waterfront developments, resorts, marinas and the yachting industry. We provide cost effective and high quality marketing services for digital and print media. Contact us for a quote on your photography or video needs.
Read more posts on Ocean Ridge:
Links: Watermakers Air, Staniel Cay Yacht Club
Post by Tracy Datlen Photography by Charles Datlen
