Laser Advertising WaterCooler

Laser Advertising featured in new book: "The Brains Behind Great Ad Campaigns"

Laser Advertising is proud to be featured on the recently published book "The Brains Behind Great Ad Campaigns". Subtitled "Creative Collaboration between Copywriters and Art Directors" this 240-page book by Margo Berman and Robyn Blakeman is a concise examination of the creative process.

The book explores how effective advertising campaigns are created by bringing together the creative and business aspects of every strategy. Throughout each chapter, real-life examples demonstrate useful insight on how the brightest minds in the industry arrive at successful advertising solutions. Two Laser Advertising campaigns were selected as case-studies.

The Churchill Yacht Partners Rikki Davis ad campaign "Destination Luxury" is showcased in the chapter titled "The Brains Behind the Campaign". The Outer Reef Yachts "Go Beyond The Reef" ad appears in the chapter "Brainstorming". Laser Advertising is proud to garner expert and scholarly recognition for our work. We are privileged to have clients who give us the opportunity to provide the best advertising and marketing solutions.

Related links:

Outer Reef 63 video by Laser Advertising

Churchill Yacht Partners Rikki Davis projects by Laser Advertising

Brains Behind Great Ad Campaigns on Amazon.

Park Place Car Condo Fort Lauderdale open house

In the Galley: Lamburgers on board MY Destiny

Behind the scenes: Atlantic Marine Jacksonville video

With the Fort Lauderdale International Boat Show looming on the horizon October 29 through November 2, 2009 Laser Advertising is wrapping up the final footage for Atlantic Marine's high-definition promotional video. The completed video will be on display at the Atlantic Marine display in the Yacht and Builder's Tent, booths 719-720. The new video will showcase the megayacht services provided by Atlantic Marine. Located in Jacksonville, Florida Atlantic Marine provides maintenance, repair, overhaul and conversion for megayachts.

On Location: Block Island, Rhode Island

This high-definition video was shot on location on Block Island in the summer of 2009 by Charles Datlen. Laser Advertising went to Block Island to cover a private owner's rendezvous over the course of a long weekend. To see the high definition movie or find out more about how Laser Advertising can cover your event, contact Charles Datlen.

On Location: The Exumas, Bahamas

This footage was shot on location in the Exumas chain of islands in the Bahamas. Charles Datlen shot these scenes of Staniel Cay, Sampson Cay and Compass Cay while on location developing an ad campaign for a real estate development project. To see the high definition footage or to discuss your project, contact Charles at Laser Advertising.

Behind the scenes: 108' Motor Yacht Photo Shoot

On location on Staniel Cay: Video and photo shoot for brochure and movie

We flew to Staniel Cay in April to shoot photos and high-definition video for a current client project. The flight on board the Watermakers Air Cessna Caravan was smooth and quiet. We toured Staniel Cay by golf cart and took an Intrepid ride in the waters surrounding the island. We fed the pigs at Major Cay, fed the sharks at Compass Cay, and fed ourselves at the Staniel Cay Yacht Club. Shown here are a few video clips and photos. Once the projects are complete, we'll post them on this blog.

Laser Advertising specializes in serving clients that are on or near the water including waterfront developments, resorts, marinas and the yachting industry. We provide cost effective and high quality marketing services for digital and print media. Contact us for a quote on your photography or video needs.

Links: Watermakers Air, Staniel Cay Yacht Club

Post by Tracy Datlen Photography by Charles Datlen