Laser Advertising WaterCooler

FlexiTeek a green solution to decking

Nobody buys a boat in order to spend time and money on exterior teak maintenance.  FlexiTeek offers an attractive, affordable and low-maintenance decking solution for boat owners. Owners can get FlexiTeek decks installed in their current boat by an authorized dealer if they are tired of the work required to keep their boat looking good. For new boat buyers, FlexiTeek decks can be installed at the manufacturer for good-looking, easy-care decks right from the first splash.

This ad was created for FlexiTeek by Laser Advertising for MotorBoating magazine.

Unexpected images capture reader attention: the Atlass Insurance "Cow" campaign illustrates the problem of the wrong coverage

This boat isn't just run aground; it's high and dry in a cow pasture. The image is eye-catching and humorous. Most important, it telegraphs the question "What on earth is the boat doing there?" The answer is that this boat doesn't have the right insurance coverage, therefore the owner can't use the boat the way he or she would like to.

Atlass Insurance came to Laser Advertising to introduce their new SeaWave insurance program to the retail market. This display ad ran in Southern Boating magazine in 2007. Southern Boating is the South's largest boating magazine and reaches a readership that has specific boat insurance needs that the SeaWave program from Atlass Insurance addresses. The ad was well received, recognized and remembered.

Matching the right message with the right publication is the most important aspect of a successful advertising campaign. Getting just the right image to communicate an important message is an art form. Insurance coverage is a serious topic and marine insurance can get very complicated. In this ad, Atlass Insurance was able to position the SeaWave insurance program with humor and recognition of the boat-owners dilemma.

FexiTeek decking an attractive and green choice

Green for Saint Patrick's Day

Mike Joyce, CEO of Hargrave Yachts speaks out

We're starting off the new year with an old friend, Mike Joyce, the president and CEO of Hargrave Yachts. Mike Joyce may or may not be the most opinionated personality in the yachting industry but his opinions are probably the most high-profile and most widely discussed.

Bob Saxon Associates ads of the 1990s

 

When Laser Advertising moved into the  Cordova Road building, Bob Saxon Associates had offices upstairs. Over the years, we worked closely with Bob Saxon to develop ad series that promoted the charter concept, educated the consumer and set the BSA brand apart. Bob Saxon was willing to consider imagery unusual in the industry. As a result, we were able to design ads that had original cartoon illustrations, race horses, penguins, jig saw puzzles and hieroglyphs (not all in the same ad however). These high-visibility ad series ran in international publications during the late 1990s and early 2000s. The ads were effective and generated significant response. In addition to developing his own brand, Bob Saxon was keenly interested in raising the profile of the charter industry as whole. BSA achieved global recognition in yacht management and charters until its sale in 2002 to Camper & Nicholsons.

Link: Camper & Nicholsons International

Post by Tracy Datlen