Big impact in a compact format: Accordion-fold brochures

Accordion-fold brochures are both cost effective and high impact. The format provides the opportunity to have a multi-page brochure on just one sheet of paper. This cuts down on assembly and bindery costs. Laser Advertising's current marine marketing self-promo piece is just 5" x 7" when folded: easy to carry, easy to distribute and easy to store. This compact size expands to a full 30" width -- plenty of room to tell a very big story. The end result is a 12-page brochure that fits into a pocket; but has enough panels to describe the full range of advertising and marketing services that Laser Advertising offers to the marine community: yacht photography, aerial photography, video production, print media, yacht brochures, sales brochures, and website design. The format is reader-friendly, breaking down the content into manageable topics and easy to scan.

When we sit down with a client to discuss a brochure project, one of the first things we want to know how the client will store and distribute the final product. We appreciate unique approaches but clients need to know that unusual, cumbersome or over-sized print projects may be dramatic when they arrive but can entail delivery costs that exceed the printing cost. It's important to make an excellent impression but it's equally important to understand all of the costs involved. That's why we recommend straightforward approaches that take into consideration economical shipping and handling.

In most cases, the sizes that are most economical for the client are the most recipient-friendly as well. The main reason we like a pocket-sized brochure is that we give them out at events. It's easy for the recipient to put it in a jacket pocket or a purse and take it with them. For larger format brochures, we like a size that fits a standard FedEx envelope for most situations.

Even though it's economical and compact, the accordion-fold has a greater impact than if it were a 5" x 7" saddle-stitched booklet. The booklet never has a footprint larger than 10" x 7"; the size of an opened greeting card. The e-brochure above demonstrates how it would look as a standard, saddle-stitched booklet. On the other hand, the actual printed piece opens up to almost a yard in width and always impresses.

We chose this layout primarily because it was an effective way to to present a great deal of information in an easy-to-understand format. The panels help organize the message and provide a place for us to showcase our yacht photography services. If you're looking for a fresh look for your print promotions, consider the accordion-fold option.

Laser Advertising is a source for custom-designed and printed accordian-fold brochures. Call 954-760-4667 or email.

Post by Tracy Datlen.

More brochures designed and printed by Laser Advertising:

• 84' fast sport cruiser Jariya
• 87' Warren Yachts Zakouska
• 98' charter yacht Eagle's Nest
• 124' Hakvoort Perle Bleue
• 192' motor sailer Islander
• 197' Pegasus brochure
• 200' Lurssen Phoenix