Yacht Marketing News

Get ready for the 2009 fall boat show season

Logo development

This summer Laser Advertising has been working with a client who is selling beachfront lots on Staniel Cay in the Bahamas. We proposed logos that were casual, friendly and invoked the Bahamas. Shown here are some of the variations that we worked with as we played with color, typefaces and graphic elements. 

Westport 112 video of the 1990s

We've gone back to vaults to bring you the original Westport 112 video from the last century. The publication below shows the W112 of the 21st century. For anyone familiar with the Westport yachts you'll see that the model has undergone a number of improvements in the intervening years. One of the most striking changes is the hard top that was not a component of the original Westport 112 model. Watching the video you'll also see how Westport yachts cleverly dealt with the enormous television monitor in the main salon during those dark ages before flat screen TVs.

Open publication

Hot off the Press: Atlass Insurance portfolio of services

When you're talking insurance, you should be talking to Atlass.

Atlass Insurance Group serves the insurance needs of individuals and other entities. Atlass Insurance provides peace of mind on and off the water with coverage for recreational marine, commercial marine, luxury homes and personal assets, aviation insurance, and property casualty and liabilities.

Atlass Insurace specializes in marine insurance products for boat owners.

Churchill Yacht Partners charter management ad

This display ad for Churchill Yacht Partners will appear in upcoming issue number 17 of Yachting Matters. You won't find this publication on the newsstand. Published by Colin Squire, Yachting Matters has a limited print run of 9,000 copies. Targeting professionally run yachts, Colin Squire delivers the vast majority directly to the yachts themselves. Here Churchill Yacht Partners will address yacht owners and captains and let them know that their personalized service is highly specialized and effective.

Molokai Strait video

Inspired by the fishing trawlers of Romsdahl, Norway this new expedition style motor yacht offers a modern treatment of  on tradition. The Molokai Strait is completely modern in every way with the latest technology implemented  for superior seaworthiness and comfort. Ruggedly built for exploration, the Molokai Strait also has beautiful lines and a luxurious interior. Laser Advertising designed and produced the Molokai Strait video and a full-color brochure to showcase this expedition style motor yacht.

Atlass Insurance web banner

Laser Advertising is the source for effective web banners. This web banner was created by Laser Advertising for Atlass Insurance. Headquartered in Fort Lauderdale with offices in Cocoa, Florida and Newport, Rhode Island; Atlass Insurance offers clients peace of mind on or off the water with affordable boat insurance quotes. This banner ad will appear in the 2009 Fort Lauderdale International Boat Show website.

Time Warp: July 4th 1997

This combination of hand-drawn and computer-generated art work was created by Laser Advertising in 1997 for Lucayan Beach Resort and Casino in the Bahamas. We developed the cartoon character Lucky Luke based on the red and white striped lighthouse at Lucaya. Lucky Luke appeared in a series of informal invitations. In this illustration, we also animated the King and Queen of Hearts, two slot machines and the pair of dice enjoying the pool. Even though the 4th is not a Bahamian holiday, Lucayan Beach made sure that their stateside guests would have festivities on Grand Bahama.

The Sacks Group boat show post cards

The Sacks Group is known for their consistent presence.

 

Outer Reef 63 Video

"Engineered for the sea, designed for the owner-operator, the Outer Reef 63 will take you beyond the reef to your dream destinations. The Outer Reef 63 is built to ABS guidelines and Open Ocean Category A standards. The excellent range offered by the Outer Reef 63 allows flexibility in itineraries."

Laser Advertising created this Outer Reef 63 video in 2008 for Outer Reef Yachts. Laser Advertising provided aerial and on-board photography, video, script writing, and editing.

Read more posts about Outer Reef yachts:

• Outer Reef 58/63 brochure
• Outer Reef Yachts full product line
• Block Island rendezvous 2009
• Outer Reef Toto in Antigua