In preparation for the summer charter season, Rikki Davis Yacht Charters at Churchill Yacht Partners wanted to let their clientele know what yachts are available in destinations worldwide. To stimulate and focus client interest, Laser Advertising designed a direct mail piece that coordinates with our client's "Destination Luxury" theme.
New England, Alaska, Italy, Greece, Turkey, and the Caribbean are all featured in this small brochure. Each destination is showcased with a brief paragraph describing the location and vacation possibilities. Paired with each destination are photos and brief descriptions of yachts available for chartering this season in that locale. Sample itineraries are also provided to give the reader an idea of what ports of call could be a part of their vacation plans.
This compact brochure, small enough to fit into a standard business envelope, has impact beyond its dimensions. The vivid summer colors and bright autumn hues celebrate the everyone's urge to get away from the every day existence. As universal as the idea of "vacation" may be, the "ideal" vacation is a highly individual matter. The yacht vacations recommended by Rikki Davis Yacht Charters satisfy a broad range of interests. From educational cultural excursions to high-energy adventure to the appreciation of nature, the variety of experiences available is as open as the seas themselves.
Link: Rikki Davis Yacht Charters at Churchill Yacht Partners
Post by Tracy Datlen
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