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Heavy weather in the Northeast

Our New York correspondent reports on "The Hurricane With No Name"

If you were in New York Metropolitan area this weekend you would have found yourself stranded in your apartment looking out the window and wondering why streets turned to rivers and when rain started to fall sideways. On March 12, 2010 the rain started to fall. On Saturday morning wind started to pick up forcing the Staten Island Ferry to discontinue service, flights were grounded, streets flooded as New York City and its neighbors found themselves in the midst of hurricane force winds. In the aftermath of the storm hundreds of thousands of households are without power and entire towns are underwater. However, there hasn't been much word on what happened on the water, hopefully the area marinas were better equipped for the storm than those on land. Thankfully most pleasure craft are still dry-docked for the season and so far no commuter ferries were damaged. Check out the storm pictures at ABC Channel 7 News.

Transatlantic rowing competition and a circumnavigation under sail completed in Antigua

Laser Advertising's Charles Datlen went to Antigua to meet up with Stuart and Robin Ray of the 65-foot Outer Reef Toto. Charles was there to interview the couple and get some photos of the Rays enjoying time on board. This material will be used for an article in an upcoming issue of Go Cruising, a new Australian publication from the publishers of Go Boating.

Robin and Stuart chat with Laurence De Rancourt of the Vivaldi (Rames Dames) racing team. Ms. De Rancourt and her teammates Catherine Remy, Quitterie Marque, and Laurence Grand Clement had just won the Fours Division of the Woodvale Transatlantic Rowing Challenge the day before. Vivaldi left La Gomaa on January 4th arrived in Antigua on March 10, 2010 after 66 days at sea.

Toto was in Antigua to be on hand to welcome their long-time friend Gregg Carroll upon his completion of a two-year circumnavigation on board his Swan 51 Alphatraz. Mr. Carroll completely renovated this classic 1982 Swan to undertake this around-the-world voyage. A number of old school friends were on hand to share in the celebration.

Above photography by Charles Datlen on location at English Harbour, March 2010. Even though there were periods of rain in Antigua over the weekend, no spirits were dampened. The competitors in the transatlantic rowing race and sailor completing his circumnavigation were all pleased to have accomplished their goals.

For more on the Vivaldi (Rame Dames) http://www.4women4444km.com/
More information on the 2009 Atlantic rowing race http://www.atlanticrowingrace09.com/

 

Mediterranean yacht charter vacations 2010

Summer 2010 is just around the corner and Rikki Davis Worldwide Yacht Charters is letting their clients know that now is the time to book a yacht vacation. The Mediterranean charter season typically runs from April to the end of October. Rikki Davis specializes in booking luxury yachts from 60 (18m) to 400 feet (120m) in length.

Laser Advertising designed and printed this vibrant postcard to capture the attention of charter guests worldwide. The final printed dimensions are 11"wide  x 5" high. A glossy finish on the front really brings up the color. A matte is used on the back to facilitate addressing and postage. Rikki Davis is a part of Churchill Yacht Partners.

FlexiTeek a green solution to decking

Nobody buys a boat in order to spend time and money on exterior teak maintenance.  FlexiTeek offers an attractive, affordable and low-maintenance decking solution for boat owners. Owners can get FlexiTeek decks installed in their current boat by an authorized dealer if they are tired of the work required to keep their boat looking good. For new boat buyers, FlexiTeek decks can be installed at the manufacturer for good-looking, easy-care decks right from the first splash.

This ad was created for FlexiTeek by Laser Advertising for MotorBoating magazine.

Pegasus charter yacht brochure

Pegasus offers guests a unique charter experience with an enormous sun deck a large resistance pool that allows guests a freshwater swimming experience while at sea. 197-foot Oceanco has a beautiful interior and accommodations for eight guests. For guests who wish to keep in shape while on vacation, Pegasus has a well-equipped gym, treadmill and free weights. Pegasus has a full complement of water toys including a 38-foot sport fishing tender with fishing equipment, wave runners, towable toys, water skis and beach toys.

This 16-page full color yacht charter brochure was designed and printed by Laser Advertising. The yacht's horse logo was used throughout the brochure as a design element. The logo appears on the cover as a spot-UV and on interior pages as a light screen. Photography by Alexis Andrews.

Sail away on charter yacht Carmella

Make your vacation getaway on board Carmella. This  58 foot sailboat that was designed by Ted Hood for guest comfort, easy handling, and safety. The shoal draft of less than 5 feet that makes her a "go anywhere" boat and one of the best choices for sailing in the Bahamas. Carmella is available for charter in Florida and the Bahamas. For more information on the charter calendar, amenities and rates, please contact your yacht charter agent.

Carmella is new to the charter market and her owner needed a brochure in print and electronic format to distribute to charter agents and their clientele. Laser Advertising developed this 4-page printed yacht brochure and formatted it as an e-brochure too. This charter brochure gives guests an excellent idea of the quality of the boat, the level of finish, the high degree of maintenance, and the casual atmosphere on board. In four pages, there just isn't room to tell the whole story of Carmella.

To complement the brochure Laser Advertising is also creating a web site that will include the additional photography that there just wasn't room for. In addition, we're developing pages that go into greater detail on the boat, amenities, captain and crew, itineraries, and lifestyle.  The website will be one that the client will be able to maintain and update himself . There will be a blog component that will be updated as the boat sails and undertakes new adventures. The printed yacht brochure, the online brochure, and a consistently updated website will work together to market the unique qualities of this beautiful boat to the charter market.

Belize Yacht Club Marina web banner design

This web banner packs in a lot of information in an engaging and easy to read format to American boaters. Belize Yacht Club Marina needed to promote their proximity to the United States, the desirability of their location, the quality of the nearby barrier reef and the fact that the island of Belize is English-speaking.

Laser Advertising designed this new animated web banner for Belize Yacht Club Marina to satisfy their needs in an attractive format. Just a two-hour flight from Miami and 540 nautical miles from Key West, Belize Yacht Club Marina offers slips with 6' 6" draft for boats up to 100' in length. Facilities include electricity, water, WiFi and swimming pool privileges. Take a minute to visit their website and you'll find that one of the most intriguing aspects is the fact that there main reef line 185 miles long plus  3 atolls adding another 175 miles of reef, making Belize an awesome location for diving, snorkeling and fishing. If one wishes to get out of the water to explore on land, there are rain forests, waterfalls, Mayan ruins and exotic wildlife within easy reach. 

If you need web banners for your on line advertising, contact Laser Advertising for an eye-catching custom design. We'll set them up in the sizes you need and provide the files to your on line publications.

NT Webs enterprise level IT service brochure

 NT Webs provides enterprise level IT services to businesses. As part of a new marketing campaign, NT Webs needed a brochure that explained their services to non-technical decision makers. Laser Advertising created this 8-panel brochure with a space-age them that plays on the word enterprise and adds visual interest to what could otherwise be dry to the layperson.

Using a multi-panel layout is a way of organizing information into a modular format that make information easier to understand. In total there are 8 panels to this brochure. The half-and-half fold allows some panels to read as stand-alone pages and other panels to read as spreads. This provides flexibility in terms of graphic design and organization of content.

Specifications: This 8-panel brochure features a half-and-half fold (as opposed to a gate-fold or accordion-fold). The flat size is  final size folded is 26" wide x 11" high and folds down to 6.5" wide x 11" high. Spot varnish was applied to the photos for emphasis and depth.

Miami Yacht and Brokerage show 2010 photos

Left to right:  Frank Atlass of Atlass Insurance with Mike Joyce and Jan Joyce at their Hargrave display. Natalia Rodriguez of Laser Avdertising, independent advertising rep Lou Fagas and Jennifer Marinari of International Yacht Collection in front of the IYC booth. Alan Barnard of Luke Brown and Dundas Gold on MY Mirgab V.

Christina Valencia of Staniel Cay's Ocean Ridge, David Hocher of Watermakers, Susana, Marley and Alda. Scott Sirach of Westport yachts and interior designer Amy Halffman at Westport booth. The Bonnier crew: Jay Coyle, Greg Wycoff and Terry Jacome of Yachting magazine.

 

Louis Dvorak, John Keenan and Scott Stamper of Atlass Insurance. Captain Ben Schmidt of M/Y Serenity Now and Pam Foust of Westport. Jackie and John Murry of Alaskan Yachts.

Unexpected images capture reader attention: the Atlass Insurance "Cow" campaign illustrates the problem of the wrong coverage

This boat isn't just run aground; it's high and dry in a cow pasture. The image is eye-catching and humorous. Most important, it telegraphs the question "What on earth is the boat doing there?" The answer is that this boat doesn't have the right insurance coverage, therefore the owner can't use the boat the way he or she would like to.

Atlass Insurance came to Laser Advertising to introduce their new SeaWave insurance program to the retail market. This display ad ran in Southern Boating magazine in 2007. Southern Boating is the South's largest boating magazine and reaches a readership that has specific boat insurance needs that the SeaWave program from Atlass Insurance addresses. The ad was well received, recognized and remembered.

Matching the right message with the right publication is the most important aspect of a successful advertising campaign. Getting just the right image to communicate an important message is an art form. Insurance coverage is a serious topic and marine insurance can get very complicated. In this ad, Atlass Insurance was able to position the SeaWave insurance program with humor and recognition of the boat-owners dilemma.