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ShowBoats Yacht Hop at Rybovich

 
Post by Charles Datlen

Last Friday I dropped by the ShowBoats Yacht Hop held in Palm Beach at the Rybovich yard. The Yacht Hop was held in conjunction with Cavallino Classic XIX. How many times can I use the word perfect? The venue was perfect, the weather was perfect and the Rybovich facility was immaculate. The event was very well organized: it never felt crowded but always had a lively hum of distinctly upscale activity.

A courteous valet service whisked guest vehicles away. The shiny row of Ferraris acted like magnets. The main bar, located next to the Rybovich's famous crew clubhouse, was a hub of activity. Guests never had the opportunity to get thirsty due to strategically placed mini bars throughout the event. The yachts all sparkled and the elegant crowd moved from one yachting jewel to the next. Westport yachts had a colorful booth close to the main bar where guests could relax. Laser Advertising clients were well represented; Hargrave, Horizon, San Lorenzo and Westport each participated in this superb event.

Charter yacht brochure 80-foot Dolce Vita II

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Project: Four-page yacht vacation brochure for Dolce Vita II. The design of the brochure included lots of color and a spot-UV finish on the photos and artwork. Laser Advertising provided creative, photography and the illustration of the deck plan layout.

About the boat:This 80 foot Cantiere Arno has three guest cabins and accommodates up to six guests. For more information about Dolce Vita II, contact yacht charter agent Camper & Nicholsons.

Out of the archives: cutting-edge, space-age yacht video from the last century

We got pretty dusty going into the archives to take a new look at one of the first videos that we produced. It's fun to reminisce and see how times change. No flat screen plasma TVs on this boat! We wonder where we'll be in another ten years.  This boat video of the  88-foot Tempest motor yacht Simon Sez is among the first yacht videos scripted, edited and produced by Laser Advertising. The video includes aerial footage, interior scenes and was scripted with a cutting-edge, space-age theme to emphasize the yacht's amenities.

Just like the yachting industry, Laser Advertising has had to keep up with the times. We've invested in new HD cameras and new editing capabilities. You can see our video library on the Laser Advertising YouTube channel where we feature new videos and classic videos from the vault.

Must-have boat amenities will change, camera technology is always improving, and the varieties of playback just keep getting better. When creating a video, some things don't change. An engaging script with excellent professional narration is still the key to a successful video. Simon Sez was narrated by of one of our all-time favorite voiceover artists Rick Sheffield. Rick Sheffield brings real depth and drama to a script.

Video visit to the 2010 New York Boat Show

Enjoy this informal video tour of the 2010 New York City boat show -- it'll only take a minute! The show was quite a change of pace coming after the Fort Lauderdale International Boat Show and the Antigua Charter Show. Held at the Javits Convention Center, the show was more compact and featured smaller boats that can fit in the center. The place was crowded but the crowd was really engaged and eager to see everything. Visitors didn't seem to mind waiting in long lines to take in order to take personal tours of the boats on display.

Martha and I will each be posting full reports later, here's a peek of the show, the exhibitors and attendees; so stay tuned!

Eagle's Nest charter yacht brochure goes to press

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Here's a sneak peek at the new full-color four-page charter brochure for the 98-foot Eagle's Nest.  Laser Advertising designed this brochure in conjunction with the Fort Lauderdale charter management company of Northrop & Johnson. The final printed brochure will be delivered next week. The electronic brochure above shows the content of the printed piece. 

We visited Eagle's Nest at the 2009 Antigua Charter Show and took some of the photography during the show. Read the whole post here.

This informal boat is great for families and active guests who enjoy fun on the water. Eagle's Nest charters the Caribbean and has openings in their charter calendar this season. To charter a tropical yacht vacation on board Eagle's Nest, contact charter broker Northrop & Johnson.

Luke Brown yacht brokerage flyer promotion

In preparation for boat shows and for on-going promotion, Laser Advertising provides cost-effective marketing services to yacht brokers. We design and produce yacht sales brochures and flyers. Shown above is a four-page yacht sales flyer for Luke Brown Yachts brokerage company designed and printed by Laser Advertising. This brochure was sent out in advance to Luke Brown clients and distributed at boat shows. Located just off 17th Street Causeway in Fort Lauderdales, Luke Brown Yachts has been providing full-service yacht sales since 1969.

The Miami Yacht and Brokerage Show is just a couple of weeks away. The Miami show will be held from February 11 - 15, 2010 on Collins Avenue and the area's top yacht brokers will be on hand and on board a this year's selection of yachts for sale. 

Laser Advertising's full range of services to yacht brokers also includes boat show graphics, e-brochures, e-mail marketing and web site design.

New brochure for the new Westport 130 motor yacht

Westport is respected for quality, series-built yachts that offer a balance of performance, safety and value. New improvements to the W130 model meant that it was time for a new brochure to demonstrate the qualities of the new 130-foot Westport tri-deck motor yacht.

Above is the electronic brochure version of the 18-page print designed and produced by Laser Advertising. With the new W130, Westport is setting a high standard with the use of the astounding quality of materials, one of a kind finishes and exquisite inlays. Yacht photography by Scott Pearson really makes the boat come alive. To see the W130 in person, be sure to visit the Miami Yacht and Brokerage Show February 11 through 15, 2010 on Collins Avenue.

Receive your own copy of the new Westport 130 yacht brochure by contacting Westport yachts.

Westport yachts has been building boats in the Pacific Northwest since 1964. Westport is committed to all-composite construction and has worked closely with the composites industry to achieve a high level of quality and consistency to yacht building. Headquartered in Westport, Washington, Westport yachts has facilities in Hoaquim, Port Angeles, and Seattle, Washington and in Fort Lauderdale, Florida.

Big impact in a compact format: Accordion-fold brochures

Accordion-fold brochures are both cost effective and high impact. The format provides the opportunity to have a multi-page brochure on just one sheet of paper. This cuts down on assembly and bindery costs. Laser Advertising's current marine marketing self-promo piece is just 5" x 7" when folded: easy to carry, easy to distribute and easy to store. This compact size expands to a full 30" width -- plenty of room to tell a very big story. The end result is a 12-page brochure that fits into a pocket; but has enough panels to describe the full range of advertising and marketing services that Laser Advertising offers to the marine community: yacht photography, aerial photography, video production, print media, yacht brochures, sales brochures, and website design. The format is reader-friendly, breaking down the content into manageable topics and easy to scan.

Attention-getting brochures - cover design for the "wow factor"

Achieving the "wow factor" means capturing the reader's interest the minute they receive your brochure. A cover design can make the difference between a recipient opening your brochure or ignoring it altogether. A brohcure  cover falls into the category of "you only get one chance to make a first impression."   When you're working on an effective brochure design, pay attention that the quality, texture, and weight of the cover stock is one of the first things that a reader notices. Here's a recent case study from Laser Advertising.

Dinner at Cava in Bay Harbor, Michigan. Baby, it's cold outside!

This week's frigid winter weather is so widespread that even sunny Florida has not been left out. Even so, writing from Fort Lauderdale this week where the weather, while cold for us, was still WAY above zero. Over the recent Christmas through New Year's holiday, we took a break from the sunny south to visit Northern Michigan. Above you'll see how inviting Bay Harbor, Michigan looked in the summer of 2009 and how it looked over the Christmas season. Obviously, the marina was not the attraction at this time of year. What compelled our visits to Bay Harbor were the delicious meals and beverages offered at the harborside restaurant Cava.